New customers
Find equipment makers and industrial buyers with relevant sealing, vibration or protection needs. Establish the application and purchasing route before asking your technical team to evaluate a component.
Develop new customersCommercial representation · Portuguese manufacturers
Build recurring supply around technical rubber components.
Technical rubber is a commercial fit when a buyer’s application, material requirements and order pattern match the manufacturer’s scope. Fractio develops new and existing Nordic customer accounts for Portuguese manufacturers, with commercial follow-up led by Miguel Baptista in Gothenburg.
Based in Gothenburg · Sweden, Denmark & Norway
Two ways to develop your business
New customers. Stronger existing accounts.
Existing customers
Follow recurring part orders, changes in demand and opportunities for additional references. Keep the customer in contact with your commercial team when a material specification, operating condition or design changes.
Develop existing accountsProduct and buyer fit
Where your manufacturing scope may fit
Illustrative products and buyer types to guide qualification. Each opportunity is assessed against your actual capabilities and the buyer’s requirements.
Vibration components
Mounts, bushes and rubber-to-metal elements.
Potential buyersMachine builders, mobile equipment manufacturers and assembly suppliers.
Sealing components
Gaskets, seals, diaphragms and moulded profiles, where within your manufacturing scope.
Potential buyersPump, valve and industrial equipment manufacturers.
Protective parts
Bellows, buffers, covers and other application-specific rubber parts.
Potential buyersManufacturers of mechanical systems and industrial maintenance buyers.
Repeat-order potential
Qualify production demand and replacement demand separately.
A component incorporated into a machine can generate successive production orders. A part used in maintenance may instead be reordered according to wear, service needs or the installed equipment base. These are different buying patterns. Confirm the actual application and demand with the customer rather than assuming a fixed replacement frequency.
- Identify whether the buyer needs series production, service parts or both.
- Agree how the part number, compound specification and drawing revision are controlled.
- Follow expected batches, tooling needs and additional components used in the same equipment family.
Before customer outreach
Information that makes qualification useful
A concise capability overview is enough to start. Detailed drawings or sensitive customer information can be discussed after agreeing how they may be shared.
Materials and processes
Available compounds, hardness ranges, moulding or extrusion processes, metal bonding capability where relevant, and tooling responsibilities.
Operating conditions
Drawing, dimensions, load or movement, contact media, temperature range and the performance criteria the buyer needs the manufacturer to assess.
Order pattern
Production or maintenance application, estimated annual demand, batch sizes, samples, packaging and any shelf-life or storage requirements.
Commercial scope
Markets already served, existing accounts and agents, quotation support, sample responsibilities and the accounts to be developed locally.
Local commercial follow-up
Keep the conversation moving with the right people.
Miguel gathers the commercial brief and follows outstanding information, quotations and customer feedback. Where a buyer raises a performance question, it goes to the manufacturer’s technical team. Material selection, application suitability, testing and component approval remain technical decisions for the manufacturer and buyer.
Clear commercial and technical responsibilities
Fractio develops the agreed customer relationships. The manufacturer confirms technical suitability, quotations, production and delivery. The buyer contracts directly with the manufacturer, who invoices and supplies the order.
Scope, responsibilities and commercial terms are agreed before work begins. Depending on the assignment, Fractio is paid through an agreed commission on eligible orders, a project fee or an ongoing support fee. The agreement defines the accounts covered, the orders that are eligible and the payment terms.
Discuss the fit
Which customer relationships do you want to develop?
Start with your strongest component families and the applications you can document. A clear boundary around processes and materials makes initial customer conversations more useful.
Or email Miguel: miguel@fractio.se