Do I need a local office to sell in Scandinavia?

No. Fractio acts as your dedicated sales team on the ground in the Nordics. You get local presence — meetings, negotiations, account management — without setting up an office, hiring local staff, or dealing with Nordic payroll taxes.

Which industries does Fractio work with?

Fractio specializes in B2B companies in medical devices, FMCG (fast-moving consumer goods), and industrial products. Our founder has direct commercial experience in all three sectors across Portugal and Scandinavia.

How is Fractio different from a distributor?

Unlike a distributor, Fractio sells directly in your name. You own the customer relationship, the pricing, and the brand positioning. We act as your sales team, not a middleman who buys your product and resells it with their own margin and priorities.

How much does it cost to work with Fractio?

Fractio offers three engagement tiers: Advisory (strategic guidance for companies exploring the market), Fractional Sales Director (a dedicated Nordic country manager on monthly retainer), and Go-To-Market Project (full market entry from strategy to first sale). Contact us for a free market scan to discuss which tier fits your goals.

For Portuguese B2B companies ready to grow

Sell your products in Scandinavia — without the risk

Q: What results has Fractio achieved?

Our founder grew a medical device company's revenue 20x in 7 years in Portugal, a model now used as the company's global case study. He pioneered a direct-to-consumer e-commerce channel that became a worldwide pilot. He is sent annually to teach this go-to-market approach to teams in South Korea, Greece, and other markets.

We become your sales and marketing team in Sweden, Denmark, Norway, and Finland. Medical devices, FMCG, industrial products — no local office, no distributor margins, direct access to Nordic buyers.

Get a Free Nordic Market Scan

15-minute call · No commitment · We'll tell you if there's real demand

The challenge

Expanding to Scandinavia is hard

Most Portuguese companies face the same barriers when trying to enter the Nordic market.

Setting up locally is expensive

Opening an office, hiring staff, and navigating Nordic regulations costs a fortune before you make your first sale.

Distributors don't prioritize you

You're one of dozens of brands in their portfolio. Your products sit in a catalog while they push whoever pays the biggest margin.

Cultural gaps kill deals

Scandinavian buyers make decisions differently. The sales cycle, communication style, and expectations are nothing like Southern Europe.

How it works

There's a better way in

Fractio acts as your dedicated commercial team on the ground — local presence, without the cost.

We learn your business

We study your products, pricing, differentiators, and ideal customer profile. We become an extension of your team.

We find your buyers

We identify, qualify, and reach out to Scandinavian companies that need what you sell. Targeted outreach, not spray-and-pray.

We close the deals

We run meetings, negotiate, and manage the relationship. You ship the product. We grow the revenue. Together.

Why us

Why Fractio?

We're not a consultancy that hands you a report and walks away. We're operators who sell.

Portuguese + Scandinavian DNA

We understand both worlds — the ambition of Portuguese companies, and how Nordic buyers think, decide, and buy.

Direct sales, not distribution

We sell in your name, to your customers, building your brand. You own every relationship. No middleman.

Proven B2B results

Our founder grew a medical device company's Nordic presence 20x in 7 years — a result now used as a global case study. He's sent annually to teach this model to teams worldwide.

Zero overhead for you

No office lease. No local hire. No payroll taxes. A full commercial team at a fraction of the cost.

Omnichannel expertise

Medical devices, FMCG, industrial B2B — across distributors, wholesalers, pharmacies, institutions, and DTC e-commerce. We pioneered a direct-to-consumer e-shop that became a worldwide pilot.

Aligned incentives

We succeed when you sell. Our model is built around performance — a partner who doesn't deliver isn't a partner.

Services

What you get

Everything you need to enter and grow in the Nordic market.

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Nordic market assessment

We research your product-market fit — demand, competitors, pricing benchmarks, and the right entry strategy.
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Prospect identification and outreach

We build a targeted list of qualified buyers and reach out on your behalf — in the local language, with the right tone.
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Sales meetings and negotiation

We represent you in meetings, present your products, handle objections, and negotiate terms. You join when it matters.
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Marketing and positioning

We adapt your messaging for the Nordic market — website content, sales materials, and campaigns that resonate.
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Ongoing account management

After the first sale, we grow the account, manage the relationship, and expand your Nordic footprint.

How we work together

Choose your engagement

Flexible models built around your stage and budget. Start small, scale as you grow.

Advisory

Strategic guidance on Nordic market entry. Perfect for companies exploring Scandinavia and wanting expert insight before committing.

— Market assessment and entry strategy
— Pricing and positioning review
— Competitor landscape analysis
— On-demand consulting calls

Ideal for: early-stage exploration

Fractional Sales Director

Your dedicated Nordic country manager — without the full-time cost. We actively sell, build relationships, and grow your presence on a monthly retainer.

— Dedicated hours per month
— Prospect identification and outreach
— Sales meetings and negotiation
— Monthly reporting and pipeline review

Ideal for: companies ready to sell

Go-To-Market Project

A full market entry engagement — from strategy to first sale. We set up your distribution, e-commerce, or direct sales channel in the Nordics.

— End-to-end GTM execution
— Distribution or DTC channel setup
— Local marketing and sales materials
— Defined timeline and milestones

Ideal for: committed market entry

About

The person behind Fractio

Miguel Baptista

Founder & Business Developer · LinkedIn

Portuguese by birth. Based in Sweden. I started as a sales rep and built a medical device company's Portuguese operation from zero to a 20x revenue increase in 7 years — a result now used as the company's global case study. I'm sent annually to countries like South Korea and Greece to teach this model.

Before that, I held commercial roles at P&G, L'Oreal, and Essity — managing distributor networks, launching brands, and building sales teams across Iberia. I also pioneered a direct-to-consumer e-commerce channel that became a worldwide pilot.

I started Fractio because I saw too many great Portuguese companies struggle to enter Scandinavia — not because their products weren't good enough, but because they didn't have the right person on the ground. I speak Portuguese, English, Swedish, and Spanish, and I understand how business is done on both sides.

Based in

Sweden

20x

Revenue growth

Languages

15+

Years in B2B sales

Questions

Common questions

How is this different from a distributor?

A distributor buys your product and resells it — taking a margin and controlling the customer relationship. We sell directly in your name. You own the customer, the data, and the relationship.

What does it cost?

We structure fees to align with your success — typically a base retainer plus performance-based compensation. We'll discuss what makes sense on our first call.

What industries do you work with?

Deep expertise in medical devices, industrial B2B, and consumer goods — but our model works for any Portuguese company with a strong product and Scandinavian ambition.

How quickly can I expect results?

Most clients see first qualified meetings within 60 days and their first Nordic sale within 90 days. Timelines vary by industry and sales cycle.

Do I need to visit Scandinavia?

Not necessarily. We handle the local presence. For key meetings, we'll recommend a visit — and set up the agenda so every trip counts.