Miguel Baptista
I am Portuguese and based in Gothenburg. I founded Fractio to help Nordic buyers find suitable manufacturers in Portugal and to develop commercial relationships between Portuguese manufacturers and customers in Sweden and the rest of Scandinavia.
View my professional background on LinkedInCommercial experience
I work in commercial management in the MedTech sector in Portugal. My background includes sales and business development, with previous commercial roles at P&G and L’Oréal.
At Fractio, I personally lead manufacturer relationships and commercial follow-up. I apply that experience to finding relevant buyers, following up opportunities and developing lasting customer relationships.
How I work with buyers and manufacturers
A direct commercial contact
For buyers, I define the brief with you, contact candidate manufacturers in Portugal and coordinate quotations and samples. For manufacturers, I develop new customers and support existing accounts from Gothenburg. Markets, accounts, visits and responsibilities are agreed before work begins.
Portuguese and English
I work in Portuguese and English and am learning Swedish. Buyers can write in Swedish; meetings and the ongoing business conversation take place in English or Portuguese. Additional language support is agreed in advance.
Backed by the manufacturer’s expertise
I coordinate commercial conversations with the manufacturer’s sales and technical teams. The manufacturer confirms feasibility, pricing and delivery, and provides the agreed technical support.
Agreed terms, no stock
Remuneration is agreed for each assignment: an agreed commission on eligible orders, a project fee or an ongoing support fee. The agreement defines the accounts covered, payment terms and agreed expenses. Any supplier-paid remuneration is disclosed to the buyer before the relevant introduction. Fractio does not buy or hold stock.
Fractio’s current focus
Nordic buyers with a defined product or supply need — starting with healthcare, dental and veterinary products and selected industrial components — and Portuguese manufacturers able to respond commercially and technically. Each project is assessed for fit before any proposal.
Sourcing in Portugal — how the service works · Nordic sales support for manufacturers · Para fabricantes, em português
Talk directly with me
Nordic buyers: tell me what you need to source. Portuguese manufacturers: tell me what you manufacture and which customer relationships you want to develop.
Discuss sourcingDiscuss Nordic sales