Time to first sales activity
3–6 months
2 weeks
A local hire requires recruiting (4–8 weeks), onboarding, learning your product, and building a contact network from zero. Fractio starts prospecting within 2 weeks — with an active B2B network in Sweden and deep understanding of Portuguese products and business culture.
Monthly cost (all-in)
€6,500+
€2,000–3,500
Swedish employer costs (arbetsgivaravgifter) add 31.42% on top of gross salary. Add vacation pay, pension (ITP), office space, equipment, and a recruitment fee of 15–20% of annual salary. Fractio is a single invoice — no hidden costs, no taxes, no benefits administration.
Upfront investment
€7,500–15,000
€0
Recruitment agency fees alone run 15–20% of annual salary (€7,500–€10,000+). Add company registration in Sweden, legal counsel, accounting setup, and first-month salaries before any revenue. Fractio requires zero upfront investment — you pay monthly and can scale up or down.
Nordic market expertise
Depends on hire
Built-in
A Swedish sales rep knows the local market but may not understand Portuguese business culture, your company's way of working, or how to bridge both worlds. Fractio's founder has 15+ years B2B experience across P&G, L'Oréal, Essity, and EMS Medical — and lives in Sweden with native-level Portuguese business fluency.
Cross-cultural bridge
Gap
Native
Swedish and Portuguese business cultures differ significantly — from communication styles (direct vs. relational), negotiation pace, meeting etiquette, and decision-making hierarchy. A local hire won't bridge this naturally. Fractio operates in both cultures daily, translating not just language but expectations.
Exit flexibility
1–6 months notice
30 days
Swedish labor law (LAS) gives employees strong protections. Notice periods range from 1–6 months depending on tenure, and severance can apply. If it doesn't work out, exiting is expensive and slow. Fractio operates on a simple monthly contract with 30 days' notice — zero severance, zero legal risk.
Seniority level
Mid-level rep
Director-level
For €6,500/month you get a mid-level sales rep. A Country Manager or Sales Director in Sweden commands €8,000–12,000/month in total employer cost. Fractio gives you director-level strategic thinking — someone who built a country operation from zero to a global case study — at a fraction of that cost.
Customer relationship ownership
You own it
You own it
Unlike a distributor model, both options let you own the customer relationship directly. Fractio sells in your name, not as a middleman — your brand, your pricing, your customers. You keep margins, data, and relationships.
Administrative burden
High
Zero
Hiring in Sweden means registering as an employer, filing monthly PAYE returns (arbetsgivardeklaration), managing pension contributions (ITP), vacation tracking, work environment compliance (arbetsmiljö), and Swedish employment law (LAS). Fractio is a B2B service invoice — your accountant already knows how to handle it.